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Meta Tag Description: what it is and how to optimize it

meta tags
Written by alex

Description meta tags are HTML attributes that provide concise explanations of web page content, they are commonly used by search engines on results pages (SERPs) to display preview snippets of a particular page.

Here is the sample code of the description meta tag


<meta name=”description” content=”input here.”


The optimal length for search engines

About 155 characters.

Preview of the meta description

If you want to preview how your meta descriptions will look on Google, you can use this free tool.

The Topic Of This Post

  • 1 Why is the Meta Description important?
  • 2 SEO Best Practices for the meta description

Why is the Meta Description important?

The Meta tag description, while not important in search engine rankings, is extremely important for obtaining click-through rates from search engine results pages (SERPs). These short paragraphs give webmasters the ability to advertise content to searchers and let them know exactly what the page is about.

The Meta description should employ keywords intelligently, but also create a compelling description, to entice a visitor to click. Direct relevance to the page and consistency between each page’s meta descriptions is key. The optimal description should be between 150-160 characters.

SEO Best Practices for the meta description

Write an effective ad

The description meta tag has the function of an advertisement, it must attract the readers of a website by the results and, therefore, it is an extremely important part of search marketing. Creating a readable and compelling description using important keywords can lead to a higher click-through rate.

To maximize click-through rates on search engine results pages, it’s important to note that Google (and other search engines) show keywords in bold in the description when they match search queries.

Recommended length

Description Meta tags can be of any length, but search engines generally truncate fragments longer than 160 characters, so it’s best to keep them between 150-160 characters.

Avoid duplicating description Meta tags

As with title tags, each page’s meta descriptions must be unique.

It is not a Google ranking factor

Google announced in September 2009 that neither meta keywords nor meta descriptions are a factor in web search ranking algorithms.

Google still uses meta descriptions as a factor only in certain cases when the user uses advanced search, and for previewing on search results pages, but it is important to note that meta descriptions do not influence Google in ranking algorithms for search results. normal web search.

No quotes

Whenever quotes are used in a meta description, Google truncates them. To prevent meta descriptions from being clipped, it is best to remove all non-alphanumeric characters from meta descriptions. If quotes are important for understanding the meaning, they can be changed to single or double quotes to avoid truncation.

Sometimes it’s good NOT to write a meta description

When you leave the meta description field blank, Google extracts a portion of the page content and presents it in its place in the SERP. While conventional logic may universally deem it wiser to write a good meta description than to let the engines do it, this isn’t always true.

Use this general rule: if you want to optimize a page for 1/3 search terms, write a meta description that will appeal to users who make those searches. However, if the page is targeting “long tail” traffic (more than 3 keywords), for example, a category with hundreds of saving bond articles or blog posts, or even a huge product catalog, it may sometimes be wiser to leave. that the engines themselves extract the text in question.

The reason is simple – when engines generate the meta description, they always display the keywords (and surrounding phrases) that the user searched for. In this case, if a webmaster “forces” a meta description, he can question the relevance that engines naturally do.